While often perceived as a cheaper traffic channel, Tier 2 traffic – specifically popunders and push messages – presents a complex opportunity for businesses. These ads appear behind a user’s active browser window, and pop-up messages interrupt the browsing session with promotions. Knowing the nu… Read More

The pervasive nature of ad fraud poses a significant challenge to the digital advertising industry. This comparative analysis examines the diverse tactics employed by fraudsters and unveils their impact on advertisers, publishers, and consumers. By comparing various fraudulent practices across di… Read More